LiveIntent

The Problem

LiveIntent's homegrown web based platform was difficult to use and did not highlight the full potential of the platform.  The company needed to revamp the styles, dissect the workflows and deliver a new experience that would allow the company to scale and attract more customers to be self-sufficient in their daily tasks.

The Process

Working in a team, we mobilized ourselves to conduct over 20 interviews with existing customers to understand their needs, goals and problems.  Then, after sketching, wire-framing, and building prototypes, we aimed to quickly test and iterate different designs concepts to see what resonated with customers. 

Concept 1 -  Assumes users care more about knowing top performing creatives

Concept 1 -  Assumes users care more about knowing top performing creatives

Concept 2 - Assumes users care more about knowing impressions and spend over time

Concept 2 - Assumes users care more about knowing impressions and spend over time

The Result

After a series of tests, both above concepts did not hit the mark with users.  We learned after more iterations that what they really care about is knowing the ongoing health of their active campaigns.  We rapidly updated our prototypes to highlight campaign progress and put less emphasis on post campaign metrics. 

LiveIntent Platform before the redesign

LiveIntent Platform before the redesign

LiveIntent Platform after the redesign

LiveIntent Platform after the redesign

Other projects - Forecasting Tools

LiveIntent publishers needed to know how much email inventory they could directly sell to advertisers.  Before this project, publishers would make ad hoc requests to their account representative to manually query their inventory and provide an estimate of available inventory.  With a small team of engineers and data scientists, we worked together to provide a way for customers to quickly query inventory themselves with a simple and fast forecasting tool.

Interface using a date picker, and custom design controls easily select inventory and impression criteria.

Interface using a date picker, and custom design controls easily select inventory and impression criteria.

Forecast result that highlights available impressions and a table that provides detailed information of availability by ad slot.

Forecast result that highlights available impressions and a table that provides detailed information of availability by ad slot.

Other Projects - Improve the Publisher On-boarding Experience

Our team used a service blueprint to map out the manual process of on-boarding a LiveIntent publisher.  I collaborated with business stakeholders and product managers to identify the manual tasks that could be automated using a combination of Salesforce, APIs and the new LiveIntent Platform.